If you’ve never done so, log into Google Analytics, then go to “Acquisition,” “Search Console,” and “Landing pages.” There you’ll find a mashup of (1) Google Analytics data on landing pages and (2) Google Search Console data on how specific pages perform in the search results. Whether you do local […]
Google very recently announced the rollout of a significant update to how it handles search queries, called BERT, but how will this affect local search and local businesses? Do you suddenly need to switch up your local search strategy? While it’s still very early days, here’s a primer for BERT […]
Last month Google invited a select number of users and journalists to try out its new augmented reality functionality in Google Maps. It is an exciting development particularly for those who have ever experienced difficulty finding a location in the real world when Google Maps’ blue dot fails to be […]
It’s hard enough to keep a lid on competitors’ Google Maps / Google My Business spam. That’s even harder if you don’t know what to expect, or or if you give up because you assume you’re doing it wrong. It’s easy to get your spirits crushed. As with Google reviews, […]
At BrightLocal, we firmly believe that our tools should be as intuitive and easy to use as possible, that our Customer Success team should always be on hand to help, and that the information you need to get the most from our products and services is at your fingertips when […]
As soon as Facebook launched its Graph Search in 2013, it was only a matter of time before it became a big player in the search engine game. But Graph Search was limited as far as optimization was concerned. The results it returned focused on providing an answer on the […]
There’s no shortage of info on the “ultimate” local SEO audit, and on all the checklist items big and small that people insist should be in your audit. But there are two intertwined problems: a. Good SEOs aren’t necessarily good at doing audits. Most audits are overblown and disorganized. b. […]
A poor review is every business owner’s worst nightmare come true, especially if you feel that the comments are unreasonable or downright untrue. A negative review, or series of negative reviews, can seriously undermine the blood, sweat and tears you’ve put into building your business over the years. Over and […]
We talk a lot about local search and local search trends here at SEW and in the industry as a whole. How have consumers changed the way they interact with local businesses? How can local businesses respond? And what can we anticipate about future trends? Yext recently released some interesting […]
Update: A Mozzer pinged me in a private Slack channel to lmk that they they are punting on listings management and working on relaunching MozLocal with more valuable features. This is slightly at odds with my guess at what happened below (but hey, #blogger), but it sounds like they are […]