Optimization of the search engine is an important part of any website strategy of the company. Google and other search engines such as Yahoo and Bing are, however, increasingly making improvements to their algorithms to provide a better search experience for their users. That’s why staying up-to-date with the latest SEO tricks is critical for small business owners and marketers if they want to continue to rank higher on the search engines. Well, here are some tips and tricks that you can use to rank higher in Search Engines.
Tips To Rank Higher In Search Engines:
Make Your Site Mobile Friendly:
Although a mobile-friendly website has been treated by many brands as a nice-to-have, the truth is that Google makes it more imperative for brands to have a website that serves the mobile visitor. In its search results, Google has prioritized web sensitive pages as of 2015. This will come as no surprise because a recent report by BrightEdge found that 57% of web traffic originated from mobile devices.
Increase The Site Speed:
Site pace is one of the SEO tricks with the most miss. Since 2010 Google has been using site speed as a factor in the SEO ranking. Nearly 50% of web users expect a website to load in 2 seconds, with others dropping out of the site if it fails to load in 3 seconds. It shows that site speed is important not only to search engines but also to users of the search engine who may decide not to return to the site if it takes too long to load it.
Increase User Experience:
User experience is an important part of both the efforts to generate SEO and lead conversion. You want your website to be easy to use so that visitors can find the information they need and proceed on their purchaser’s journey to the next stage. Google needs to ensure that the search engine results are of the highest possible quality so that they prefer sites that have a good user experience.
There’s plenty of data showing Google is rewarding websites with high user engagement. When it comes to SEO, user interaction is often determined by how much time the user spends on your site. The more time users spend on a platform, the more likely it is that they will be engaged by the content they find there.
Well, these are some of the tips and tricks that you can use to rank higher in Search engines. We hope that the provided information has been of help to you.